design & inspiration today : fresh look


D E S I G N  •  D U O
Marget Larsen and Betty Brader
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In the 1950s Marget Larsen took a job at Joseph Magnin, the “hip” department store that was responding to the young, post-war, 
baby-boomer consumer. 


Betty Brader






Larsen was hired by JM’s visionary founder, Cyril Magnin, who teamed her with in-house advertising manager Toni Harley and illustrator Betty Brader. 



Together they transformed the bland and tasteful retail fashion advertising into bold, colourful, dynamic ads that made both shoppers and designers look twice. 


Advertising, marketing, and commercial imagery collections


Image result for Betty Brader
Image result for Betty Brader




Whimsy and inspiration ruled. The women’s memorable graphic compositions garnered praise from the design community and the fashion trade and were prized, pinned-up, and republished by their fans.



betty brader illustrator -
Image result for Betty BraderImage result for Betty BraderImage result for Betty Brader
Illustration Betty BRADER, Perennial WOMAN '66 Calendar Page / Determined Productions Inc. San Francisco, CA.Illustration Betty BRADER, Perennial WOMAN '66 Calendar Page / Determined Productions Inc. San Francisco, CA.Vintage 60s Illustration by Betty Brader,  #fashionillustration #MCM #60s #gypsyBetty BraderBetty Brader,  'Quite A Catch',  1968Betty Brader- Ashley art for Joseph Magnin. 1923-1986


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