design & inspiration today : fresh look
D E S I G N • D U O
Marget Larsen and Betty Brader
....................................................
In the 1950s Marget Larsen took a job at Joseph Magnin, the “hip” department store that was responding to the young, post-war,
baby-boomer consumer.
Larsen was hired by JM’s visionary founder, Cyril Magnin, who teamed her with in-house advertising manager Toni Harley and illustrator Betty Brader.
Together they transformed the bland and tasteful retail fashion advertising into bold, colourful, dynamic ads that made both shoppers and designers look twice.
Whimsy and inspiration ruled. The women’s memorable graphic compositions garnered praise from the design community and the fashion trade and were prized, pinned-up, and republished by their fans.
